Blog the Change You Wish to See in the World


Breaking News: Garrett OUT, Haden IN
July 20, 2010, 10:46 pm
Filed under: Uncategorized

The next generation of USC Trojan football dominance begins today. Mike Garrett out as Athletic Director, replaced by Trojan legend and personal hero Pat Haden.

Read the Announcement from President-elect C. L. Max Nikias

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Intro to… Intro to Online Communities
February 10, 2010, 7:23 am
Filed under: Uncategorized

It’s a new year and that means a new crop of amazing students in our USC Annenberg Program on Online Communities class, Introduction to Online Communities.

I’ll likely use this sparsely updated blog as a space to share some highlights from our class. So that you know what we’re talkin’ ’bout, here’s a course description:

The Introduction to Online Communities course provides a basic set of knowledge, skills, and terminology needed to understand the advent, growth and development of online communities.

Students learn to engage with, critique, and discuss online communities through timely readings, reputable guest lecturers, and lively discussions. Assigned readings include both influential industry blogs and academic publications.

Frequent guest lecturers offer information about new developments in the industry and provide students with insights into the leadership and management of online communities.

Weekly discussions draw from the week’s industry news, other readings, and topics and issues raised by our guests. The class explores business aspects of online communities, motivations for their creation, strategies for cultivating them, as well as trends in this industry.

This wealth of knowledge serves as preparation for future classes and projects at APOC.

And here are the course topics, as it stands right now:

The Digital Future
What are Online Communities?
Managing Online Communities
Community Tools & Platforms
Corporate Communities
Building Community I
Building Community II
Marketing I: Social Media & Viral Marketing
Marketing II: Viral, SEO/SEM
User Experience & Product Design
New developments: Mobile, Third party platforms, etc.
Future of Content
Monetizing, Entrepreneurship & Starting Up

Should be a great semester. Gonna try to get caught up with a few posts here shortly!



Blog Action Day: Act on Climate Change
October 15, 2009, 6:33 pm
Filed under: Uncategorized

So last night I spoke on a panel about blogging when I was reminded — hey, I haven’t my blog in almost a year. Truth is, for me, Twitter and Facebook have replaced my need for blogging. Why communicate into the void of the blogosphere when a few thousand people have already opted in to hear from me on social networks?

Well, one reason to keep blogging is Blog Action Day. Which is today, October 15th.

Blog Action Day is “an annual event that unites the world’s bloggers in posting about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion.” And blogs can do this better than social networks in some ways because a blog post is semi-permanent, searchable by Google, etc. — all of which gives more weight to a statement made on a blog.

So…. Take Action: Tell the U.S. it’s Time to Act on Climate Change: More than any other country, action taken by the United States to limit greenhouse gases and build a clean energy economy is needed to achieve a sustainable solution to our global climate crisis.

You can help out by joining those across the world calling on President Obama to lead on climate change.

Meanwhile, check out a few of my favorite green peeps at Live Earth and FIJI Green.



USC = United for Super Classes
February 4, 2009, 5:15 am
Filed under: Uncategorized

So I’m back co-teaching another semester at USC in Los Angeles, and having a blast.

The class is “Introduction to Online Communities (CMGT-534)” and I teach it along with Karen North as part of the very timely and professionally relevant  Annenberg Program on Online Communities, of which Karen is the Director.

Quick blurb on the class:

The Introduction to Online Communities course provides a basic set of knowledge, skills, and terminology needed to understand the advent, growth and development of online communities. Students learn to engage with, critique, and discuss online communities through timely readings, reputable guest lecturers, and lively discussions. Assigned readings include both influential industry blogs and academic publications. Frequent guest lecturers offer information about new developments in the industry and provide students with insights into the leadership and management of online communities. Weekly discussions draw from the week’s industry news, other readings, and topics and issues raised by our guests. The class explores business aspects of online communities, motivations for their creation, strategies for cultivating them, as well as trends in this industry. This wealth of knowledge serves as preparation for future classes and projects at APOC.

So far, we’ve discussed the impact of online communities on society, open source & peer production, and designing around the user experience.  The following topics are still to come:

  • Micro/niche communities
  • Large scale communities
  • Digital Filmmaking, User-Generated Content
  • Transmedia & multi-platform strategies
  • Viral marketing, SEO/SEM
  • PR, Attraction/Conversion/Retention, Customer service as marketing
  • Monetization Strategies, Bootstrapping, Raising Capital
  • Virtual Worlds & Games
  • Industry Case Study: How the Social Web is Changing the Content-Driven Businesses
  • Mobile/wireless, GPS, Artificial Intelligence 

So…. Any suggestions on readings for the upcoming topics?  Speakers?  Lab exercises?



Last and Final Round of the Open Web Awards
December 4, 2008, 10:24 pm
Filed under: Uncategorized | Tags: , ,

The Last and Final Round of the Open Web Awards is underway…

VOTE HERE

And the nominees are…

Mainstream & Large Scale Social Networks
Netlog
Platinum Lounge
Twitter

Embeddable Widgets
Clearspring
Qoof
Sprout

Blog Plugins
AddThis
ShareThis
Zemanta

Social News
Help a Reporter Out
Hubdub
regator

Social Networking Applications
Artition
Digsby
Ping.fm

Social Bookmarking
AddThis
Diigo
ShareThis

Search & Social Search
Artiklz
findingDulcinea
Scour

Sports & Fitness
FitFiend
Gyminee
OneSeason

Photo Sharing
flickr
ipernity
TinyPic

Video Sharing
ffwd
Vimeo
YouTube

Start Pages
Google
iGoogle
Yahoo!

Places & Events
City Data
Doodle
Muchmor

Travel
CouchSurfing
GeckoGo
Spotted by Locals

Music
Last.fm
NoiseTrade
Pandora
(JamsBio got hosed!)

Social Shopping
A Full Cup
Pikaba
Tigerbow

Fashion
Chictini
Coolspotters
Polyvore

Celebrity & Gossip
Bollyscoops
Oh No They Didn’t
Superficial Gallery

Mobile Applications
Evernote
MocoSpace
Viigo

Dating & Romance
DateHookup
SpeedDate
zoosk

Wiki
Encyclopedia Dramatica
wikiHow
Wikipedia

Politics
CreateDebate
Politics4all
PreciseNews

How-to
A Full Cup
College-Cram
Howcast

Environmental
ecomii
gazelle
neighBorrow

Non-Profit Causes
DiscoverScholars
SocialVibe
Stop Political Calls

Online Games
Armor Games
Playfish
Powerpets

Niche Social Networks
Lymabean
The Star Tracker
Wadja

Happy voting!



Open Web Awards – Nominations Open!
November 5, 2008, 5:29 pm
Filed under: Uncategorized | Tags: ,

Blog The Change is a proud blog partner of the 2nd Annual Open Web Awards, sponsored by Mashable. 

About Open Web Awards:

Open Web Awards is the only multilingual international online voting competition that covers major innovations in web technology. Through an online nominating and voting process, the Open Web Awards recognizes and honors the top achievements in 26 categories. This year, we’re partnering with over 100 blog partners, Poll Daddy for extra security and ease of voting and extending the nominations period and voting rounds for greater participation.

Nominations will be held from November 5th till November 18th 2008. The first and final voting rounds will be held from November 19th till December 15th.

The first Open Web Awards achieved over 250,000 votes combined between Mashable and our 50 international blog partners. Winners included Facebook, Digg, Google, Meetup, Twitter, Netvibes, woot!, Last.fm and Mahalo.

It’s time to celebrate all that is best about the Web.

Please grab the widget from here: http://mashable.com/openwebawards/widget/

Rules are here: http://mashable.com/openwebawards/rules/

Timeline is here: http://mashable.com/openwebawards/timeline/

Please note that the nominations round is from Wednesday 9 am PST till Sunday, November 16th 11:59 pm PST.



Vote for my SXSW panel. Wired says so.
August 12, 2008, 9:58 pm
Filed under: Uncategorized

So… I’ve been a very bad blogger lately.  Not deviant or anything. Just not enough posts.

Big news: I moved to Houston, TX and started a new job.  More on that another time.

One of the coolest things about Texas is the South By Southwest music festival held every Spring in Austin.  I submitted a couple panels.  Part of the selection is based on votes from the community.

You should create an account, click on the two big links below, and vote for mine 🙂

Fractured Online Identities: Implications for Marketing, Services, & More

Social Media Lessons From Election ’08

Today, a blogger from Wired Magazine gave a plug on behalf of my latter proposal.  Fun.

So please go to the links, create an account, give me your vote(s) and feel free to leave a comment there, if you’d like.  I’d appreciate it.